shopfront: garments for listening
as i sit in the second iteration of my installation that combines fashion with sound/listening, i realised that it's now officially a 'thing' i do and now i need to find more efficient ways to do that 'thing' more often.
this install took a whole lot more out of me than the last one. it's in the existing construct of a shop, which i thought would make it easier to install. not so, actually.
but, thanks to the brilliant peeps of electrofringe and the owners, sue and robert regan, i've been able to create a little shopfront install in newcastle.
it's a small range of "stock" - objects that support, fetishise or distort the listening gesture/act, through some of the ways fashion is used: t-shirts, jewellery, handbags (for your headphones), all surrounded by loud music, design, text, fixtures, opening hours, signage, etc, etc.
i'm learning a lot more about retail language than i thought i would when i first started this idea (which was first done at the L'Oreal Melbourne Fashion Festival.
I hope visitors to the shop get a picture of the ways in which fashion and sound intersect and perhaps change their thinking about the place of sound - especially listening - in pop culture.
** i also think it might be time to rename the 'shop'. now that it's a 'thing'.
this install took a whole lot more out of me than the last one. it's in the existing construct of a shop, which i thought would make it easier to install. not so, actually.
but, thanks to the brilliant peeps of electrofringe and the owners, sue and robert regan, i've been able to create a little shopfront install in newcastle.
it's a small range of "stock" - objects that support, fetishise or distort the listening gesture/act, through some of the ways fashion is used: t-shirts, jewellery, handbags (for your headphones), all surrounded by loud music, design, text, fixtures, opening hours, signage, etc, etc.
i'm learning a lot more about retail language than i thought i would when i first started this idea (which was first done at the L'Oreal Melbourne Fashion Festival.
I hope visitors to the shop get a picture of the ways in which fashion and sound intersect and perhaps change their thinking about the place of sound - especially listening - in pop culture.
** i also think it might be time to rename the 'shop'. now that it's a 'thing'.
2 comments:
Garments for listening should be thick, black and hooded. Like monks, but black and sound-isolating - except the sound that comes from the front.
ooh - i'm interested in that 'should'. i would love to unpack some of those imlications/assumptions.
like, why does sound need to be isolated?
and why black?
and, apart from the history of the cloister to be a space of quietude, what's the relationship between monkdom and sound/listening?
and what about that design would say to you 'i'm listening?'.
sorry - many questions, but this area of research is still confounding me and i'm interested to see what others think.
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