a little bit of humour goes a long way #2
i've previously posted about humour in architecture on this blog - now it's all about humour in a help section (like a hero in a half-shell).
i'm trying to work out if you can have a multi-user del.icio.us account - i wanna set one up for our public art course [although i think it'll have to be a full wiki instead, bugger]. while checking out the FAQs, i noticed a nice bit of humour, right at the bottom of the page, after you've had all the frustration of not finding what you're looking for:
cute, huh.
4 comments:
I still can't work out why companies are braver with their architecture and interiors than their communication - especially as that stuff isn't the kinda thing you can leave easily behind if people don't like it.
Don't get me wrong, I LOVE architecture - it's probably the best area for commercial creativity at this moment - it's just all abit mental, but in a really lovely way.
There's a great doco about the Gherkin building in the UK - it singlehandidly makes me like an insurance company which is better than any amount of ads.
What am I going on about? Well quirks and humour are brilliant when it comes from within rather than some contrived attempt at popularity like most of adland focus on.
"What am I going on about? Well quirks and humour are brilliant when it comes from within rather than some contrived attempt at popularity like most of adland focus on." absolutely. that is true humour. anything else is like that straight guy at the party that tries to be hilarious by pulling out all the tricks in the book, but actually has no sense of the amusing, whitty or slightly absurd.
and i love the gherkin too, although the ego of lord foster puts a slight tarnish on it, i have to say. i had a similar experience when i went to bloomberg space - i've got a slightly different opinion of the financial super-power now.
i think architecture (and any engagement with space) is so commercially 'successful' right now, because the nature of space in terms of commercial transaction has changed so much in the last 10 years. it's now the quirk, rather than the norm (which is the website), so if a company can utilise that, then they're heading in the right direction.
I know what you're saying about Lord Foster - but a rather successful businessman told me that you have to earn the right to be arrogant and when you take that into account, you can see why he was so pissy :)
is arrogance a right? i thought it was the distortion of a false sense of power? :)
now i'm just being pissy..
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