flexible consistency

a while back, i made a comment about design/branding/creative output needing to be flexible and consistent. my friend mr dodds took the piss out of me (and i'll never let him forget it, poor love).

but i found a vid over on andy's now in colour blog which is not only a fucking awesome manifestation of harmony, structure and rhythm, but also illustrates "flexible consistency" to the max.



has me wanting to research sine waves all over again.