sex and cash theory

pinched from hugh's site gapingvoid.com

i'm yet to read all of hugh 'gapingvoid' mcleod's How To Be Creative, but i discovered a great snippet of it on his blog yesterday, which referred to the sex and cash theory:

"The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task in hand covers both bases, but not often. This tense duality will always play center stage. It will never be transcended."

interesting.